Hi, I’m Anna Henke! As a senior copywriter and content strategist with 13 years of experience in marketing and advertising, I’ve had the opportunity to work in corporate America, started my own freelance side hustle, and worked at an e-commerce growth agency startup.

My style of copywriting blends creativity with analytics. I focus on direct response marketing and high conversion A/B testing without sacrificing brand voice.

I enjoy developing unique messaging for online brands and collaborating with teams to accomplish the best possible results in any given campaign.

Areas of Expertise

 

Email Marketing

Product Marketing

Content Marketing

Analytics & Reporting

Brand Strategy

Creative Briefs

SEO Strategy & Implementation

Recent Projects

 

Email Marketing

Took a mid-level online brand’s “dead” email list from 2k a month to 23k+ monthly in retention revenue by restructuring flows and rehabilitating sender reputation.

Funnel Building

A lead magnet built from the ground up that generated 25k in revenue organically in the first 3 months.

Content Strategy

Strategic planning on a quarterly basis - Email campaign calendars for multiple e-commerce brands, including promotions and nurture campaigns in coordination with the Media Buyers and the Creative Team.

SEO Strategy

Performed an SEO strategy consultant for a mid-level brand & a 4-month SEO jumpstart for them. Increased organic traffic by 5.7k monthly during that time.

Portfolio:

Full website copy: https://taaktwatches.com/

Product Page copy:

https://www.thebrandsunday.com/collections/all-products/products/tbs-kids

Landing Page copy:

https://trystiles.com/pages/for-mom

Facebook Ad copy:

https://www.facebook.com/ads/library/?id=1348645385999327

https://www.facebook.com/ads/library/?id=790711546096397

https://www.facebook.com/ads/library/?id=183938737840700